Goal.com Mobile Reader Application
As the FIFA World Cup finals close in on us, Goal.com and Handmark®, the leading creator and distributor of mobile applications and services, are pleased to announce that the popular Goal.com mobile application is now available for smartphone users around the world in four different languages – English, Spanish, French, and Italian.

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7-Eleven Launches Mobile Marketing Test
December 09, 2009 – SAN DIEGO — Approximately 200 7-Eleven convenience stores here are testing a mobile marketing campaign through Dec. 31, 2009, where consumers can send a text message to receive free beverages, the company reported.

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Google sharpens aim on mobile marketing with AdMob
(AP) — Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he’s poised to become Google Inc.’s newest weapon as the company aims to extend its dominance of online advertising from computers to mobile devices.

Read more on PhysOrg