Product Description
This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key features include Methods and Metrics sections in almost all chapters that illustrat… More >>

Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform

• ISBN13: 9780814410721
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on th… More >>

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty