Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
June 10th, 2010
Product Description
This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key features include Methods and Metrics sections in almost all chapters that illustrat… More >>
Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
Danielle M. Phillips
June 10, 2010
I bought this Internet Marketing book for a graduate class. It is very easy to read and has recent up-to-date facts and examples. It’s a great resource and was much cheaper on Amazon than it was in the school bookstore. Overall, the value is good.
Rating: 4 / 5
Donald Hsu
June 10, 2010
on the internet marketing. Starting from technology, to competitive analysis, online consumer behavior, communities, channel management and many more.
The book could be better if global e-commerce success stories were told, such as Ryanair, and others.
Rating: 3 / 5